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Robert V. Kozinets :Netnography(网络民族志)

Robert V. Kozinets :Netnography(网络民族志)

作者: Robert V. Kozinets
出版社: SAGE Publications Ltd
副标题: Doing Ethnographic Research Online
出版年: 2009-12-18
页数: 232
装帧: Paperback
ISBN: 9781848606456





内容简介  · · · · · ·
This exciting new text is the first to explore the discipline of Netnography the conduct of ethnography over the internet a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds, and more.

作者简介  · · · · · ·
Robert V. Kozinets is a globally recognized expert on social media, marketing, branding and innovation.
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大王派我来巡山啰~~~~~
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广州市海珠区新港西路135号
中山大学中文系民俗学

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好书,谢谢池子

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我太久不冒泡了。。。。。
开心了就笑,不开心了就过会儿再笑。

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研究很新啊
多走,多读,多想。

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不错,谢谢南池子分享~~

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好棒啊!感谢分享

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